Check this page regularly for periodic updates on Southern Motor Company news.

Our prototype truck has been displayed at several NSRA shows - most recently in July 2008 at the 39th Annual Street Rod Nationals in Louisville, Kentucky.  We plan on attending many more NSRA events. Please visit the National Street Rod Association website for details

The Southern 358 Truck has participated in several Goodguys events this year including Indianapolis, Nashville, and Columbus. Stay tuned for our next Goodguys appearance. Please visit the Goodguys web site for details

In June of 2008, we participated in the Hot Rod Power Tour putting 3,200 miles on the truck.  Details of the tour can be found at

Article In Truck Builder Magazine
Take a look at John Thawley's story, "The New Truck", in the February 2007 issue of Truck Builder Magazine! The Southern 358 continues to make headlines. Check out Truck Trend magazine's website at

Article In Truck Trend Magazine
The Southern 358 is featured in the May/June issue of Truck Trend magazine! Be sure to check out this story when you pick up your issue at the newsstand. Also take a look at Truck Trend magazine's website at

Cover Story Article In Classic Trucks Magazine
The Southern 358 is the subject of the cover story in the December 2006 issue of Classic Trucks magazine! Be sure to pick up the issue at the newsstands. For more information, visit the Classic Trucks magazine website at

Full-Page Color Ad In Upcoming Magazines
This featured ad is presented in Robb Report's newest magazine, Sports & Luxury Automobile, making its debut in November 2006. This is a "must have" magazine for luxury vehicle owners. For more information, visit the Robb Reports website at

Test Market Results For The Southern 358
The Southern 358 was test-marketed by Automotive Insight in three U.S. cities: Los Angeles, Atlanta and Knoxville. Automotive Insight is one of the premier automotive test-marketing companies in America. The Southern 358 was one of the most successful vehicles ever test-marketed in the US. A full 52% of respondents were "interested" to "very interested" in purchasing the vehicle.

The Southern 358 At The Goodguys Rod & Custom Show
The Southern 358 was selected by PPG to be its Goodguys Show Car for the Goodguys Rod & Custom Show at Lowe's Motor Speedway in Charlotte, NC, held back on October 27th through the 29th, 2006. For more information, visit

The modern classic automobile.